Reem Acra is an internationally known Lebanese fashion designer, based in New York. She studied in Beirut, Paris, as well as New York and premiered in 1997. She is best known for her bridal designs. In spring 2008, Acra launched her ready-to-wear collection with distinctly modern designs that are marked by rich color, lush fabrics, flawless construction, and playful patterns. Acra delights in making women look and feel beautiful. Her regal designs are developed with a modern aesthetic. The evening wear, bridal and ready-to-wear collections all evoke a quality, which appeals to a discerning clientele including celebrities, royalty, and style setting women from all corners of the world. The Reem Acra Showroom is located at 740 Fifth Avenue in New York City. The nose who worked on the fragrances is Pierre Negrin.