In 1954 Ada Masotti created in Bologna that corselry laboratory which later, under the leadership of her son Alberto Masotti, would become La Perla Group, a leading concern in the field of corsetry and swimwear fashion. Love for details and the art of dressmaking, together with an in-depth knowledge of the female body are just some of the “chromosomes” of La Perla Group. To which we can add special attention dedicated to image and communication, as well as continuous research of the fusion of innovation and tradition. This fascinating path journeying trough sensuality, fashion and custom, naturally led the company to embark on different challenges that today have become acquired realities: from the entrance into the world of men to the creation of the La Perla fragrances and up until the recent introduction of the Pret-a-Porter collection.