Guepard is a Swiss watches manufacturer founded in 1979 with its marketing starting in 1982. It is a brand of jewelry and luxurious watches registered since 1967 by Mrs Pelletier. It is located in the city of Fribourg in the heart of Switzerland. Guepard watches are divided into six different categories with over 400 models. Their most famous Gold Jewelry Watch Collection exhibits handcrafted watches made on costumer's requests. Guepard fragrances are developed in the brand's perfume factory in South France. Their first eponymous female fragrance of chypre and spicy character was launched in 1997, followed by the masculine edition in 1998. The bottles are shaped as jewels, emphasizing the style of the brand.