Paul Smith launced his first fragrance 'Original' for men and for women in 2000. Drawing inspiration from aromatherapy oils and energising lotions, the fragrance can be summed up by the words 'timeless and modernity'. In 2002 'Extreme' launched; this fragrance was designed to complmplement the first, being fresh and lively.

'Paul Smith London' was introduced in 2004 as a more sophisticated and elegant fragrance. This was folowed by 'Floral', a lighter, fresher and younger version of 'London' for women. In October 2006 'Story', a fragrance for men, was launched. 'Story' is clean, minimal and classic but with surprising elements providing the twist in this particular tale.

Paul Smith 'Rose' was unveiled in August 2007 for women and is, quite simply, a rose fragrance for a new generation. It is fresh, modern and airy, not words you'd normally associate with a rose fragrance. To accompany this came 'Sunshine', a limited edition fragrance for Summer 2008.